- Mar 20, 2018 International SEO: How to Optimize Your Website for Other Countries Written by Eli Schwartz @5le If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries.
- Aug 01, 2019 The prospect of international SEO probably sounds like a daunting task, right? But, it doesn’t have to be. What is international SEO. Just to clear up that question, international SEO is, in fact, really all about applying the same basic principles of standard SEO.
- In international SEO, your scope is broader than if you worked with only one niche in one country. Optimize in a holistic way by focusing efforts around a user-friendly taxonomy and your main.
i-seo.works is an International SEO agency specializing in multilingual SEO projects. The combined know-how of two decades in the internationalization industry and many years of intensive SEO work makes i-seo.works a unique provider of services in the field of international search engine optimization.
We help internationally operating companies to improve the visibility and search engine ranking of their websites, taking into account local aspects such as language and culture.
Edward Coram James is an SEO professional and the Chief Executive at Go Up Ltd, an international agency dedicated to helping its clients navigate the complexities of global SEO and the technical aspects of delivering location-specific pages to targeted audiences. May 16, 2020 One important feature of international SEO is broadening the demographics. A product or service with a global reach translates to more revenues. International search engine optimization makes it easier for you to increase your reach rapidly and also at a minimal cost.
“Our website ranks great for our main region, but our rankings for foreign markets are performing poorly.”
Sound familiar?
International SEO is more about cultural insights, languages and knowledge of local markets than you might think!
“We worked hard to develop a keyword strategy for our local markets that would have blown the competition out of the water. We then translated the keywords into our foreign languages, but something must have gone wrong during the translation process, because we just haven’t been getting the same results!”
Is that so?
Here in our International SEO agency, we perform keyword research for many different markets in a lot of different languages every day. But we’ll let you in on a little secret:
Translating keywords alone simply won’t cut it.
Search behaviors and search volumes change from country to country, even if the language stays the same, making keyword translation only one ingredient for success.
Every market is different. At iSEO.works we build and implement rock-solid international SEO strategies
that work for each target market.
iSEO.works – working hard to make your SEO strategy work around the globe.
Local market knowledge
International Seoul University
Language skills
Cultural insights
Tailored keyword research
“In my former role as Marketing Director at Panasonic Business Division I had the pleasure of working with Udo Leinhäuser from iSEO.works on a large-scale content enhancement project. Udo’s strong international background made him the perfect fit to handle a project that involved five different languages and markets. His in-depth knowledge of international SEO helped greatly in making the whole project a success for our company. It resulted in 20% growth for organic traffic which clearly exceeded our expectations. I can highly recommend working with Udo and iSEO.works if you get the chance!”
“I had the opportunity of working with Udo from iSEO.works during the launch of Little Chatterbox, a language learning app for kids. Udo took the time to conceive and implement effective SEO strategies for website optimization and lead generation. His insights, coming from a deep understanding of copywriting, link building and technical SEO helped us launch an effective outreach campaign. Udo is one of the most creative SEO professionals I’ve come across and would highly recommend iSEO.works for giving your online presence a solid foundation.”
Why is cultural insight so important?
How can you handle all these different markets and languages?
International Seoul
Why are linguistic skills so important for International SEO?
International SEO goes beyond classical SEO. It is a form of SEO that gets adapted to various local target markets around the globe. It’s not just the technical issues of multilingual websites that you have to consider, but also the intricacies of different cultures and languages.
And then there’s the fact that not all markets prefer the same search engines. Google may be top dog in the Western Hemisphere, but Yandex owns the biggest market share in Russia. Baidu, on the other hand, is by far the most important search engine in one of the biggest online markets out there: China.
All of these search engines operate under their own laws, algorithms and special requirements that you need to consider when optimizing for different markets.
So to get back to the main point at hand:
Simply translating content and keywords will not get the rankings you want.
Cultural differences lead to different types of search activity. Differences in the various relevant search engines may require technical adjustments. This is what we do at iSEO works. We adjust, tweak and optimize your content so it can flourish in your target markets. Subsequently your products or services will get better rankings in the search results.
International Seo Course
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International Seo Strategy
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